After announcing their signing to Dais Records last year with the addictive 'On The Run' single, Cardiff-based pop outfit Private World are announcing their debut LP entitled Aleph, due out August 28. Along with this news the band are sharing the first single from the album 'Hypnagogia' - a glacial, elegant piece of pop which evokes the grey area between wakefulness and sleep that the track is named after. The band had this to say of the track:
"Musically, the song is intended to ring like a sort of lullaby, or a mid-late 80's R&B/Madonna song, without sinking too far into a feeling of parody," the band say of the track. "I feel as though the main piano sound (Roland emulation of Fender Dyno-Rhodes Electric piano, or Yamaha DX7 sound) is very nostalgic for a generation of folks that grew up in the 1980s and & 90s - it was used on everything. I love the sound, so opted to make that a big blatant part of the song."
Listen here: https://www.youtube.com/watch?v=9fsgh0xrHGo&feature=youtu.be
Aleph is often defined as the “oneness of God”, and Cardiff, UK indie pop outfit Private World thematically embrace the sentiment on their debut album for Dais while eschewing pop conventions, simultaneously navigating and subverting its context. Rather than individual tracks that inform a greater narrative, Aleph finds members Harry Jowett and Tom Sanders weaving in and out of a space they call the “pop psyche,” where songs become scenes in a collective exploration of sentimentality and melody.
In a sense, the songs that comprise Aleph are soothing vehicles that dart about pop history, stopping at touch points throughout the ‘80s to borrow from jazz-tinged synth, ambient music, and even cinéma vérité. The plot twist is while weaving this tapestry, they omit the familiarity of chorus-driven song, allowing space and mood to build melancholy transitions that feel whole and floaty.
As much as their single “On the Run,” released with Dais in 2019, touched on this hushed world of memory, Aleph retains Private World’s DNA but tames the dynamics of pop with Eno-esque intention. Aleph is an album you can pick up at any entry point and loop into its conscious nostalgia. Rather than singular statements, each song on the album nods to Roxy Music, Peter Gabriel, Talk Talk, Spandau Ballet in tandem. In a sense, it’s a rolling piece that spans ten movements, each informing a sphere of culture. Though it’s not forward-facing lyrically, Aleph is a culture driven work, as the duo offers it as an equalizer that transcends social boundaries or divisions — united passages meant to be heard and immersed by all.
On its own, “Blue Spirit,” is very much the album’s mission statement, as vocal unapologetically indebted to Brian Ferry leads the way over a gated beat as instruments pulse in and out, punctuating the rhythm before disappearing into the echoes of the next moment. One second over five minutes in length, “Magic Lens,” is Aleph’s most direct and authoritative, without disrupting its tonality. As Tom Sanders delivers a syncopated vocal, the track lightly sprinkles synth washes and prominent bass accents that plod out atmospheric
pattern. Embracing the overarching north star for their sound to be a return to sophistication, Aleph embodies the sentiment by redefining it.
Yes, the album’s sounds work back to the masters of synth-pop but the actual journey bounds forward with vivid personality and contemporary control. Private World offers a singular embrace of the pop psyche – and a startlingly refreshing debut.
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